Google My Business Categories 2026 in Italy
Every Google Business Profile category available in Italy, with its official category ID and localized name. Search the list or browse it page by page.
| Category ID | Category name ↑ |
|---|---|
| gcid:school_bus_service | School bus service |
| gcid:school_lunch_center | School cafeteria |
| gcid:school_center | School center |
| gcid:school_district_office | School district office |
| gcid:school_for_the_deaf | School for the deaf |
| gcid:blind_school | School for the visually impaired |
| gcid:school_house | School house |
| gcid:school_supply_store | School supply store |
| gcid:science_museum | Science museum |
| gcid:scientific_equipment_supplier | Scientific equipment supplier |
| gcid:scooter_rental_service | Scooter rental service |
| gcid:scooter_repair_shop | Scooter repair shop |
| gcid:scottish_restaurant | Scottish restaurant |
| gcid:scout_hall | Scout hall |
| gcid:scout_home | Scout home |
| gcid:scouting | Scouting |
| gcid:scrap_metal_dealer | Scrap metal dealer |
| gcid:scrapbooking_store | Scrapbooking store |
| gcid:screen_printer | Screen printer |
| gcid:screen_printing_shop | Screen printing shop |
| gcid:screen_printing_supply_store | Screen printing supply store |
| gcid:screen_repair_service | Screen repair service |
| gcid:screen_store | Screen store |
| gcid:screw_supplier | Screw supplier |
| gcid:scuba_instructor | SCUBA instructor |
| gcid:scuba_tour_agency | SCUBA tour agency |
| gcid:sculptor | Sculptor |
| gcid:sculpture | Sculpture |
| gcid:sculpture_museum | Sculpture museum |
| gcid:seafood_donburi | Seafood donburi restaurant |
| gcid:seafood_farm | Seafood farm |
| gcid:seafood_market | Seafood market |
| gcid:seafood_restaurant | Seafood restaurant |
| gcid:seafood_wholesaler | Seafood wholesaler |
| gcid:seal_shop | Seal shop |
| gcid:seaplane_base | Seaplane base |
| gcid:seasonal_goods_store | Seasonal goods store |
| gcid:seat_dealer | Seat dealer |
| gcid:seating_systems_provider | Seating systems provider |
| gcid:seblak_restaurant | Seblak restaurant |
| gcid:second_hand_shop | Second hand store |
| gcid:secondary_school | Secondary school |
| gcid:security_guard_service | Security guard service |
| gcid:security_service | Security service |
| gcid:security_system_installer | Security system installation service |
| gcid:security_system_supplier | Security system supplier |
| gcid:seed_supplier | Seed supplier |
| gcid:seitai | Seitai |
| gcid:self_defense_school | Self defense school |
| gcid:self_service_car_wash | Self service car wash |
| gcid:self_service_health_station | Self service health station |
| gcid:self_service_restaurant | Self service restaurant |
| gcid:self_storage_facility | Self-storage facility |
| gcid:semi_conductor_supplier | Semi conductor supplier |
| gcid:seminary | Seminary |
| gcid:senior_citizen_center | Senior citizen center |
| gcid:senior_high_school | Senior high school |
| gcid:septic_system_service | Septic system service |
| gcid:serbian_restaurant | Serbian restaurant |
| gcid:serviced_accommodation | Serviced accommodation |
| gcid:serviced_apartment | Serviced apartment |
| gcid:seventh_day_adventist_church | Seventh-day Adventist church |
| gcid:sewage_disposal_service | Sewage disposal service |
| gcid:sewage_treatment_plant | Sewage treatment plant |
| gcid:sewing_company | Sewing company |
| gcid:sewing_machine_repair_service | Sewing machine repair service |
| gcid:sewing_machine_store | Sewing machine store |
| gcid:sewing_school | Sewing school |
| gcid:sewing_shop | Sewing shop |
| gcid:sexologist | Sexologist |
| gcid:seychelles_restaurant | Seychelles restaurant |
| gcid:sfiha_restaurant | Sfiha restaurant |
| gcid:shabu_shabu_restaurant | Shabu-shabu restaurant |
| gcid:shan_dong_restaurant | Shandong restaurant |
| gcid:shanghainese_restaurant | Shanghainese restaurant |
| gcid:shared_use_commercial_kitchen | Shared-use commercial kitchen |
| gcid:sharpening_service | Sharpening service |
| gcid:shawarma_restaurant | Shawarma restaurant |
| gcid:shed_builder | Shed builder |
| gcid:sheep_shearer | Sheep shearer |
| gcid:sheepskin_and_wool_products_supplier | Sheepskin and wool products supplier |
| gcid:sheet_metal_contractor | Sheet metal contractor |
| gcid:sheet_music_store | Sheet music store |
| gcid:shelter | Shelter |
| gcid:sheltered_housing | Sheltered housing |
| gcid:shelving_store | Shelving store |
| gcid:sheriffs_department | Sheriff's department |
| gcid:shinto_shrine | Shinto shrine |
| gcid:shipbuilding_and_repair_company | Shipbuilding and repair company |
| gcid:shipping_and_mailing_service | Shipping and mailing service |
| gcid:shipping_company | Shipping company |
| gcid:shipping_equipment_industry | Shipping equipment industry |
| gcid:shipping_service | Shipping service |
| gcid:shipyard | Shipyard |
| gcid:shochu_brewery | Shochu brewery |
| gcid:shoe_factory | Shoe factory |
| gcid:shoe_repair_shop | Shoe repair shop |
| gcid:shoe_shining_service | Shoe shining service |
| gcid:shoe_store | Shoe store |
| gcid:shogi_lesson | Shogi lesson |
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Primary vs. secondary categories
Your primary category is the single biggest local-ranking signal — it decides which searches you're eligible for. Secondary categories add reach for activities you genuinely perform, but they complete a correct primary, they don't fix a wrong one. Pick one primary that names your core trade, then add only the secondary categories you can back up.
Questions
Are these all the Google Business categories?
Yes — this is the full Google Business Profile category catalogue Google exposes for this country, synced from Google's own API. The set differs from country to country, which is why each country has its own list.
What is a category ID (GCID)?
The GCID (e.g. gcid:restaurant) is Google's stable internal identifier for a category. The display name can be translated or reworded, but the GCID is the same everywhere — useful when matching categories across languages or tools.
Why does the list differ between countries?
Google curates the available categories per country, so some categories exist in one market and not another. This page reflects exactly what Google offers for the selected country.
How do I choose the right category for my business?
Run the free analyzer: search your business and we read what you actually do from public evidence, then recommend one primary category plus up to five secondary ones — only from categories valid in your country.