Your primary category decides which searches you're even eligible for. One word off, and you drop off the radar for a whole aisle of customers. Search your business: we read what you actually do and recommend the primary category plus up to five secondary ones.
For a given search, the algorithm first keeps the profiles whose category matches. Reviews, photos and posts only matter afterwards, between the profiles already shortlisted. If the category is off, none of that catches you up.
The single most impactful factor in the local pack, out of 187 factors rated by 47 local-search experts.
The weight of Google profile signals in local ranking. It's the heaviest family, ahead of reviews (20%) and your website (19%).
Where secondary categories rank. They genuinely count — but they complete a correct primary, they don't fix a wrong one.
A wrong category triggers no alert. Your profile stays online, your reviews stay good, your site keeps running. You simply stop appearing in the search that used to bring you customers.
Across more than 4,000 categories, dozens describe almost the same trade. The gap between them doesn't show in the list — it shows in the searches you appear in.
You enter generic searches, neck and neck with freelancers who don't do your job — and you stay absent from “chartered accountancy” or “accounts consolidation.”
It describes keeping the books, a real part of the work. As a primary, it drops you out of searches for chartered accountancy, annual accounts and tax.
The trade as primary. “Tax consultant,” “bookkeeping service” and mediation move to secondary: every real activity is covered, without diluting the identity.
The name and city are enough. We find your Google profile and your website address.
Page by page, service by service: accounting, VAT, tax audits, mediation. What's written on your pages, not what's guessed from your name.
One primary and at most five secondary, each with the reason for its rank and a confidence score. Google allows ten; adding more dilutes your relevance rather than widening it.
A small, growing kit for Google Business Profiles — get a direct review link, decode a Maps CID or Fact ID, and build clean, shareable Maps links. Everything runs in your browser, free and without an account.
One primary, and only the secondary categories that match an activity you genuinely perform. Adding more doesn't make you more visible: it blurs what Google understands about your business.
No. An email address is enough: the report is sent to you and opens from the link you receive. An account only serves to keep your reports in one place.
No. The tool recommends categories and explains why. You decide what to apply. It never edits your profile and guarantees no ranking.
France, the United Kingdom, Spain, Italy and Belgium. The country is detected automatically from the business you select.